A very good reason to come back on tv
A pear can be tall, short, red, green, sweet, natural, light, but what do all the delicious pears of this spot have in common?
In addition to being Opera pears, guaranteed by a consortium of expert fruit growers, in this new TV commercial, our pears have been chosen and “directed” by two great artists.
In our new campaign, the fast rhythm and the special effects emphasize the “endless reasons” to choose an Opera pear.
The Tv campaign has a 30-second format and three short cuts (15, 10 and 7 seconds) dedicated to the many good reasons to choose Opera pears; it started on October 28th 2018 on the generalist channels and it will go on with a second flight from January 20th 2019.