{"id":4003,"date":"2015-09-18T17:03:37","date_gmt":"2015-09-18T17:03:37","guid":{"rendered":"https:\/\/www.operalapera.it\/?p=4003"},"modified":"2019-01-15T17:04:12","modified_gmt":"2019-01-15T17:04:12","slug":"opera-the-pear-is-ready-in-stores-in-october","status":"publish","type":"post","link":"https:\/\/www.operalapera.it\/en\/news-en\/2015-en\/opera-the-pear-is-ready-in-stores-in-october\/","title":{"rendered":"Opera. THE pear! is ready. In stores in October"},"content":{"rendered":"<p>It\u2019s called Opera sca and it is the newly founded Italian cooperative for pear production.<\/p>\n<p>The idea to unite under a single brand (Opera. La pera!) the leading sector producers was conceived by ApoConerpo \u2013 an organisation of Italian agricultural produce farmers in the province of Bologna (670 million of turnover in 2014) \u2013 who then suggested to Luca Granata, former General Manager of Melinda, to develop it.<\/p>\n<p>The new General Manager of Opera decided on Bologna as the operational headquarters and the companies in the Italian region of Emilia-Romagna as the pillars for building a success comparable to that of the apples of the\u00a0<em>Val di Non<\/em>\u00a0area.<\/p>\n<p>The aim of the project, which unites more than one thousand producers \u2014 organised in 18 large companies for a cultivated surface area of 7,500 hectares\u2026 \u2014 is to reduce competition between companies involved and increase the sales of the fourth favourite fruit of Italian consumers through the concentration of the management and product supply.<\/p>\n<p>For now, we are still working on our pilot programme, and a few weeks after the first harvest of 2015, the companies that make up the skeleton of the cooperative are preparing machinery and workers to receive the nearly 200 thousand tonnes of product expected for this year. To see the first pear with the Opera brand name in produce stores, consumers will have to wait until early October, when distribution throughout Italy is expected to start.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s called Opera sca and it is the newly founded Italian cooperative for pear production. The idea to unite under a single brand (Opera. La pera!) the leading sector producers was conceived by ApoConerpo \u2013 an organisation of Italian agricultural produce farmers in the province of Bologna (670 million of turnover in 2014) \u2013 who [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-4003","post","type-post","status-publish","format-standard","hentry","category-2015-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Opera. THE pear! is ready. In stores in October | OPERA la Pera<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.operalapera.it\/news\/2015\/e-pronta-opera-la-pera-a-ottobre-nei-negozi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Opera. THE pear! is ready. In stores in October | OPERA la Pera\" \/>\n<meta property=\"og:description\" content=\"It\u2019s called Opera sca and it is the newly founded Italian cooperative for pear production. The idea to unite under a single brand (Opera. 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