The delicious Opera pears reach out to Italians!

Around the middle of October, the first phase of the 2017-2018 multi-media communications programme for Opera pear will be launched!
From 15 October to 4 November, our “super-delicious” Opera pears will speak to all Italian families from the RAI, Mediaset and La7 networks during the course of many popular programmes and at peak viewing times.
Opera will also play a leading role in an episode of Gustibus – the weekly programme about agriculture broadcast on La7 at 10:30 AM on 15 October.
Then even Gerry Scotti, another popular Italian TV personality, will talk about our Consortium, about “The Minis” – snack-size pears – and about “Un’Opera buona per ABIO”, the charity project that sees Opera involved in supporting the ABIO Foundation –the association for hospitalised children. There are 7 dates to save with Gerry, from 29 October to 4 November 2017, between 7:45 and 7:50 PM, during the programme “Caduta libera” broadcast on Canale5.
“The MINIS” and “Un’Opera buona per ABIO” will also be presented on leading radio channels of the RAI (Italian State Radio) and Mediaset and in trade publications.
Opera will continue to communicate also on digital platforms with a social Editorial Plan structured to engage people through the website updated daily with the latest news and new sections.
Finally, you will find plenty of illustrative materials in stores to familiarise yourself with all the super-delicious reasons for preferring an Opera pear to just any pear.

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